Enchanted Loft markets itself as an immersive mini festival focused on providing vibrant art, healthful food, mind-opening live music, and yoga.
The organizers approached me with the idea of a beach theme that felt playful, sexy and empowering.
Ideation
Considering the format of publication (instagram), I knew I would have to cram lots of information into a small area and still capture the attention of someone scrolling by. Incorporating the heatwave-effected typeface of “ENCHANTEDLOFT” in a brickwork motif allowed for a consistent visual across posts.
Additionally, the use of light and neon effects across the series was heightened by using the offset colored outline on the type, hinting at the neon and light-up signs of a summer beach Venice boardwalk or lively downtown Los Angeles.
